The instant checkout for Instagram Live, Story, & Feed sales

✅ Ditch manual invoicing
✅ Get paid faster
✅ Make customers happier

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How it works

From setup to fulfillment, everything you need to manage your Instagram sales.

Watch the video


Upload items

Whether it’s a claim or auction sale, our quick-add form just needs a Title and Price.

The app automatically generates claim codes, so you can upload hundreds of items in minutes.


Run your sale

Go live, or post about items on your Stories or Feed – customers can comment to bid or claim, and Paloma will assign the winner.

You'll see wins in our real-time claim feed, and can review and manage carts anytime.


Get paid & fulfill orders

No more chasing payments. Customers can pay their claims instantly with any major credit card, Apple Pay, or payment plan options like Affirm, Afterpay and Klarna. You’ll get payouts straight to your bank within 2 business days.

Orders auto-sync to Shippo for shipping labels, and tracking updates are sent automatically.

Have more questions? Read our FAQs, or get in touch 💌

Sellers (and customers) love Paloma




Pay-as-you-go, with fees only when you make a sale.

✅ Inventory management

✅ Fixed price and auction sales

✅ Secure checkouts

✅ Shippo labels

✅ Tax filing support

✅ Customer support

❌ Removed Paloma branding

❌ Payment plans

Credit card processing: 2.9% + $0.30

Paloma fee: 2%



Lower order fees and a flat monthly rate.

✅ Inventory management

✅ Fixed price and auction sales

✅ Secure checkouts

✅ Shippo labels

✅ Tax filing support

✅ Customer support

✅ Removed Paloma branding

✅ Payment plans

Credit card processing: 2.9% + $0.30

Klarna, Affirm, Afterpay processing: 6% + $0.30

Get setup for your next sale

Frequently asked questions

Looking for something else? Send us an email:

Paloma can automate claim sales on Instagram Live, Story, Feed Posts, and DMs. Claim sales can be done with fixed prices, or auction bidding.

For fixed price claims, customers can claim items by commenting "CLAIM" and the item's claim code, for example "CLAIM AB20".

For auction claims, customers can bid on an item by commenting "BID" and the amount they want to bid. Bids are accepted if they are $1 higher than the previous bid, and when the auction ends, the highest bid will win.

Paloma gets the comments and messages on your page from Instagram in realtime, down to the nanosecond. If a customer makes a claim request, and the item has quantity available when it comes in, they’ll win the claim. If a customer makes a bid request, and it's at least $1 higher than the previous bid request, the bid will be accepted.

Paloma’s app includes a real-time Claim Feed where you can monitor the claim winners as they come in. This is more accurate than the live comments. We recommend placing a device like a laptop or tablet near your sales table so you can monitor the feed while you run your live, and announce the winners.

To prevent unapproved putbacks, customers don’t have the option to remove Claim* items from their carts – only sellers are able to remove Claim items from a customer’s cart in Paloma.

*Claim items are items in Paloma that are claimed by commenting with the item's keyword. The other item type in Paloma is a Shop item, which customers can browse by commenting with the item's keyword, and add or remove from their cart anytime.

Yes! Customers can be blocked from claiming by adding their handles to the Block list in your Paloma Settings. Blocked customers can comment on your Lives and DM your page, but they won’t win any claims.

No, you do not need a website, Instagram Shop, or any other commerce platform to use Paloma. Paloma is it’s own ecommerce platform, but instead of working through a website, it provides the entire shopping experience in Instagram. You still get all the inventory, cart and order management to run your business.

Paloma partners with Stripe to take payments, including: All major credit cards, Apple pay, and payment plans including Affirm, Afterpay, and Klarna*

*Send us a note at to request payment plans for your shop.

If you collect taxes for your business, you can set the states you’d like to collect taxes in in your Paloma Settings. Paloma will apply the applicable state and local tax rate based on the customer’s zip code, with tax rates provided by TaxJar.

Shipping in Paloma can be done in a few ways:

Pick the methods right for you, or mix and match!

We’d love to have you! When you sign up for Paloma you’ll be walked through:

That’s it! You’ll be ready to start selling in minutes.

To run a sale with Paloma you’ll need to upload the inventory. Our quick upload forms require only a Title, Price, Quantity and Keyword. To help speed up the process, items can be duplicated, and keywords can be generated automatically (using two letters from the title and the price to make a unique code).

Learn more about the setup →

Yes! Any Shop items in Paloma are displayed alongside the customer's cart when they say "Checkout", so you can surface more inventory and increase your order values.

Ready to step up shop?

Get started

Want to see how it works? Watch the video →