Automate your Instagram Live sales

Paloma takes customers from comment to checkout on Instagram Live, Story, and Feed sales.

No manual invoicing. No website required.

Save hours
(and hours)

Claims are instantly added to carts, so customers can pay as soon as they’re finished shopping.

Payments are powered by Stripe, offering fast and secure checkouts with all major credit cards accepeted.

Confident claiming

Paloma’s claim feed shows you the winners, while customers get instantly notified. No more tracking (or losing track of!) comments.

In-app reporting

Manage and download cart and order data for all your fulfillment and business reporting.

What our friends say

Beta pricing

Take advantage of our early-adopter rates (before they're gone!)



Pay-as-you-go, with fees only when you make a sale.

✅ Inventory management

✅ Secure checkouts

✅ Social ordering

✅ Buy now links

✅ Customer support

❌ Removed Paloma branding

Credit card processing: 2.9% + $0.30

Transaction fee: 2%



Lower order fees and a flat monthly rate.

✅ Inventory management

✅ Secure checkouts

✅ Social ordering

✅ Buy now links

✅ Customer support

✅ Removed Paloma branding

Credit card processing: 2.9% + $0.30

Get setup for your next sale

Frequently asked questions

Looking for something else? Send us an email:

Paloma gets the comments and messages on your page in realtime, down to the nanosecond. If a customer makes a claim request, and the item has quantity available when it comes in, they’ll win the claim.

No. To prevent unapproved putbacks, customers don’t have the option to remove items from their carts. Only sellers are able to remove items from a customer’s cart in Paloma.

Yes! Customers can be blocked from claiming by adding their handles to the Block list in your Paloma Settings. Blocked customers can comment on your Lives and DM your page, but they won’t win any claims.

Paloma’s app includes a realtime Claim Feed where you can monitor the claim winners as they come in, so you don’t need to worry about watching the comments.

No, you do not need a website, Instagram Shop, or any other commerce platform to use Paloma. Paloma is it’s own ecommerce platform, but instead of working through a website, it provides the entire shopping experience in Instagram. You still get all the inventory, cart and order management to run your business.

Paloma partners with Stripe to take payments, including: All major credit cards, Apple pay, and payment plans like Affirm and Afterpay*

*Send us a note at to request payment plans for your shop

If you collect taxes for your business, you can set the states you’d like to collect taxes in in your Paloma Settings. Paloma will apply the applicable state and local tax rate based on the customer’s zip code, with tax rates provided by TaxJar.

We’d love to have you! When you sign up for Paloma you’ll be walked through:

That’s it! You’ll be ready to start selling.

To run a sale with Paloma you’ll need to upload the inventory. Our quick upload forms require only a Title, Price, Quantity and Keyword. To help speed up the process, items can be duplicated, and keywords can be generated automatically (using two letters from the title and the price to make a unique code).

Interested in making your Instagram page a browseable shop? Learn more about our social storefronts →